Ms. Niloufar Javdani Bafarasat, MSc Thinking & Problem-Solving

Ms Niloufar Javdani– Business & Market Intelligence Specialist, leveraging strong expertise in strategic analysis and data-driven decision-making to drive growth and innovation. She plays a key role in aligning business objectives with market opportunities by integrating emerging technologies, including artificial intelligence, into business development strategies.

Her diverse responsibilities include conducting in-depth market research, identifying trends through advanced analytics, and formulating go-to-market strategies that support the company’s expansion and competitive positioning. She collaborates cross-functionally with product, marketing, and technical teams to translate complex data insights into actionable business initiatives.

Ms Niloufar also contributes to the integration of AI-powered tools in market analysis and business forecasting, enhancing accuracy, efficiency, and strategic foresight. Her ability to interpret data within a commercial context enables the organisation to respond proactively to evolving market dynamics.

As a forward-thinking team member, she supports the leadership team by identifying strategic partnerships, optimising business processes, and promoting digital transformation initiatives. Her work bridges the gap between business needs and technical capabilities, ensuring that innovation remains aligned with the company’s long-term vision.

Her analytical mindset, combined with a deep understanding of market dynamics and emerging technologies, makes her a valuable asset in accelerating sustainable growth and maintaining the organisation’s competitive edge in an evolving digital landscape.