Ms Hua Qian, PhD Researcher in Business and Marketing

Ms Hua Qian is an emerging scholar in the field of Business and Marketing, currently advancing her research through doctoral studies. Her work addresses critical questions at the intersection of digital commerce and consumer behavior, with particular emphasis on cross-cultural marketing dynamics in global markets.
Qian's research methodology combines sophisticated data analytics with traditional marketing frameworks, enabling deeper insights into how cultural factors shape online purchasing decisions. Her current projects examine the evolution of consumer trust in digital marketplaces and the impact of social media on brand perception across different cultural contexts.
Through her empirical studies, Qian has made significant contributions to understanding the complexities of cross-border e-commerce. Her findings have been presented at several prestigious international conferences, where she has earned recognition for her innovative approaches to market analysis.
Beyond academia, Qian actively collaborates with industry partners to bridge theoretical insights with practical applications. Her work has helped businesses develop more effective strategies for engaging with diverse consumer bases in an increasingly interconnected digital marketplace.
Prior to her doctoral research, Qian gained valuable industry experience in international marketing, which continues to inform her research perspective and strengthen the practical relevance of her academic work.